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St Austell Brewery acquires Bath Ales

St Austell Brewery acquired Bath Ales on 1 July 2016. The deal, which has been completed for an undisclosed amount, includes the Bath Ales brewery, its portfolio of beer brands and its 11-strong pub estate. According to St Austell they want to ‘build on Bath Ales’ success to date' and are committing to a long-term significant investment in the Bath Ales brands, pub estate, people and brewing facilities.

The commitment by St Austell Brewery to a 'schedule of investment to expand the brewing and packaging facilities' will apparently mean the investment of £3 million in new brewing equipment and bottling capacity at Bath. The intention is to double the brewing capacity over a two year period. The Bath brewing team will remain in post and St Austell ales will continue to be brewed exclusively at St Austell, and Bath ales at Bath.  There will be no changes to branding.  The new bottling capacity at Bath, when installed may be used to bottle St Austell ales, The 11 houses in the Bath estate will be expected to sell St Austell ales, but equally, Bath ales are now available to the St Austell estate.

Bath Ales have advised that: It is very much “business as usual”. St Austell have bought our brand and will not want to make any changes to that, but rather push on. The acquisition means that we will now have the investment that we have been trying to secure for a little while in the brewery and bottling/packaging sides of the business. We hope to share news about that later this year. They love our Graze and Beerd brands and will most likely be looking for opportunities to expand those. It’s still very early days and St Austell’s priority is to speak to everyone here and they certainly won’t be making any hasty decision on any changes so there isn’t much more to report at this stage.'